Digital Marketing Glossary

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

 

A

Absolute link

 


Anchor text

 


Authority

 

B

Backlink

 

 

Blogger Outreach

 

 

 

C

 

Content optimisation

 

Conversion/Conversion rate

 


CTR

 


D

Deep link

 

Domain authority

 


Duplicate content

 

 

 

E

 

Entry page

 


T

Technical SEO

 

  • Internal linking
  • Robots.txt file and sitemaps
  • URL structure
  • Redirects and server delivery
  • General crawlability
  • HTML source code
  • Main navigation elements